Raw talking-head footage, cut into Reels people finish.

Aron Dacoroon, short-form video editor

Five edits made from unedited creator footage, each in the style of a different top Reels channel, plus the explainer, ad and AI-image work behind them.

Together these came from 27:15 of raw footage and carry 136 placed sound effects. Every caption, graphic and sound is timed to the exact spoken word, and each video is mastered to Instagram loudness and checked frame by frame at phone size before export.

Same brief each time: find the story in the raw footage, cut the retakes and dead air, then give every beat a visual gag and a sound.

The ₹21,000 edit

Styled after Genesis Figueroa. Cut from a creator's vertical talking head, full of retakes.

A freelancer tells the story of a real-estate edit that went wrong at every step. I kept the last clean take of each line, cut on the pauses, and gave every complaint its own picture.

Where it came from: the raw clip (3:58) with the parts I kept, then the finished cut (1:13) with every cut and sound effect.
Segments kept
15
Sound effects
32
Length
1:13
Music
Funny Quirky

What happens on screen

  • Sky, clouds and crumpled-paper backgrounds with line captions and one italic keyword per line
  • B-roll lands on the noun: “160 GB” becomes a hard drive, “therapy” becomes a headache
  • A freeze frame in black-and-white ink, and a glitch when the files corrupt
  • A price counter that ticks up to ₹21,000 as the hook

The best business for beginners

Styled after James. Cut from a 16:9 whiteboard lesson, 11 minutes long.

A landscape whiteboard doesn't survive a 9:16 crop, so the whole frame lives in a rounded card on a crayon board. The nine skills he lists pile up as cards, collapse when he says he hadn't made any money, then get crossed off until only one is left.

Where it came from: the raw clip (11:10) with the parts I kept, then the finished cut (0:57) with every cut and sound effect.
Segments kept
21
Sound effects
26
Length
0:57
Music
Upbeat Business

What happens on screen

  • Footage-card layout that keeps the presenter and his board in shot
  • A list turned into a physical pile that wobbles, crashes and gets a stamp
  • Dark serif captions tuned to sit on a warm, textured background
  • The same items come back as a checklist, so the payoff reads without captions

Unsubscribe from me

Styled after Roberto Nickson. Cut from a desk talking head (the same 9½-minute clip as the next reel).

An airport story about the one piece of advice he gives 21-year-olds. The edit plays the punchline straight: he tells a fan to unsubscribe from his own list, and the picture freezes.

Where it came from: the raw clip (9:36) with the parts I kept, then the finished cut (0:51) with every cut and sound effect.
Segments kept
13
Sound effects
17
Length
0:51
Music
Chill Hip Hop LoFi

What happens on screen

  • Mono one-word captions and photo cards on white paper
  • A camera-flash selfie, a clip that grows from a card into the full frame
  • An email whose Unsubscribe button actually gets clicked, then a grainy black-and-white freeze
  • Six guru cards crossed out one by one

Puzzle, not painting

Styled after Will and Alex Hormozi. Cut from the same desk clip, from a speaker who talks at about 310 words a minute.

One drawn landscape carries the whole argument: it's sold as a framed painting, crossed out, shattered into nine jigsaw pieces, printed on the puzzle box, then rebuilt piece by piece until “trust the process.” He barely breathes, so the cuts sit in his few real pauses to give the delivery room.

Where it came from: the raw clip (9:36) with the parts I kept, then the finished cut (0:50) with every cut and sound effect.
Segments kept
20
Sound effects
42
Length
0:50
Music
Motivational Upbeat

What happens on screen

  • Bold one-word captions with yellow keywords and punch zooms on the payoff words
  • Payout notifications, course modules that rain down and bury him, a “NOT THIS.” stamp
  • Jigsaw pieces that click into a board on “first”, “second”, “third”
  • A checklist that ticks itself on “signed up”, “trust Russell”, “trust the process”

Do it again

Styled after Benny Dong. Cut from a 2½-minute podcast clip, letterboxed and multi-camera.

A founder on picking a business partner, then the host's answer to what happens if it all goes to zero. The widescreen podcast stays whole in a card on crumpled paper, and the lower half turns each line into a hand-made cutaway.

Where it came from: the raw clip (2:31) with the parts I kept, then the finished cut (0:33) with every cut and sound effect.
Segments kept
9
Sound effects
19
Length
0:33
Music
Chill Hip Hop LoFi

What happens on screen

  • Small sentence captions with one italic keyword, dark on white paper
  • A “smartest guy in the room” line struck out, then a checklist of what actually matters
  • Two smiley faces that turn sad on “not happy”, stamped WON'T WORK
  • A revenue line that crashes to $0 and climbs back on “do it again”

Also produced

Explainers and ads, where the pictures are built from scratch with motion graphics, AI footage and AI stills rather than cut from a creator's camera.

Before and after: clean, coat, done 0:24

A sample for home-improvement brands: silent job-site footage cut to the music instead of a voice. A before/after wipe as the hook, speed-ramped pressure-wash reveals, the epoxy pour, then a from-this-to-this split.

Beat-grid cutting, speed ramps, kinetic text, stock job-site footage

BLIS product overview 6:10

An eight-chapter walkthrough of a legislative records system for local councils, made in English and Filipino. Real screen recordings glide between the parts that matter, and AI stills set each scene.

Screen captures with guided highlights, AI stills, two narrated language versions

What is GIDEON? 1:40

A Taglish product explainer in two acts. The first act shows the problem in a documentary style. The second switches to a trailer: letterboxed frame, big captions, and a hit on every scene change where sound, shake and flash land on the same frame.

Animated data graphics, AI-generated field footage, voice-over, word-synced captions

Tekton: free mockup first 0:45

A Taglish ad for a small-business website builder. Every frame is animated in code: a sketch that turns into a site, a hammer-strike sting, and offer cards that snap in on the words.

Kinetic type and motion graphics, voice-over, SFX

AI stills

Generated for the BLIS overview, where 19 stills set the scenes. The prompts ask for real Philippine locations, natural light and documentary framing, so the images sit next to real screen recordings without looking synthetic.

Neighbourhood store at night, a resident checking an announcement on his phone
Neighbourhood store at night, a resident checking an announcement on his phone
A barangay hall on a clear morning, the opening establishing shot
A barangay hall on a clear morning, the opening establishing shot
A council secretary on the phone mid-task, surrounded by paper files
A council secretary on the phone mid-task, surrounded by paper files
An official buried in paperwork, the problem the product solves
An official buried in paperwork, the problem the product solves

How an edit gets made

The same pipeline sits behind every reel above.

  1. Transcribe. The raw footage is transcribed word by word with timings, so I can read the whole take and pick the story before touching the timeline.
  2. Cut on the pauses. Retakes go, the last clean take stays, and every cut lands in a real silence, never mid-word. I play the cut audio back through the transcriber to catch any clipped or leaked words.
  3. Build the graphics to the word. Captions, cards, stamps and zooms are animated in Remotion (React) and pinned to the spoken word they belong to, so a gag can't drift off its line.
  4. Source and place. B-roll, sound effects and music come from Envato Elements under licence, with Claim-Clear-ready music for anything that gets posted.
  5. Check at phone size. Contact sheets of every scene's first frame and every gag, read at phone scale: nothing over the face, no caption collisions, no blank frames.
  6. Mix and master. Voice levelled, music ducked under it, sound effects on top, mastered to −14 LUFS stereo.